The Sage Handbook of marketing theory 
edited by Pauline Maclaran ... [et al] 
 - New Delhi  Sage Publication  2010 
 - xviii, : 523p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9781446270516  
<br/><br/><label>Dewey Class. No.: </label>658.8 HAN(Ref.)