TY  - BOOK
AU  - Coussement, Kristof Bock, Koen W. De Neslin, Scott A. 
TI  - Advanced database marketing: innovative methodologies and applications for managing customer relationships
U1  - 658. 8120285574 ADV 
PY  - 2013///
CY  - England
PB  - Gower Publishing Ltd
N1  - Includes bibliographical references and index 
ER  -