TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, Iikka A. 
TI  - International marketing
SN  - 9788131533642 
U1  - 658.848 CZI  
PY  - 2013///
CY  - New Delhi
PB  - Cengage Learning
N1  - Includes Index 
ER  -