Mamoria, C. B <br/><br/>
Marketing Management 
C. B Mamoria , R k Suri, Satish Mamoria 
 - 6th ed.   
 - Allahabad  Kitab Mahal  2003 
 - ix,847p.  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.802 MAM