TY  - BOOK
AU  - Meyer, Marc H
AU  - Lehnerd, Alvin P 
TI  - The Power of product Plantforms: Buliding value and cost leadership
U1  - 658.575 MEY  
PY  - 1997///
CY  - New York
PB  - The Free Press
N1  - Includes bibliographical references and index 
ER  -