Chernatony, Leslie De <br/><br/>
Creating Powerful Brands 
Leslie De Chernatony and Malcolm McDonald 
 - 4th ed.   
 - New York  Routledge  2012 
 - xxv, : 483p.  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.827 CHE