TY  - BOOK
AU  - Franzen, Giep
AU  - Moriarty, Sandra 
TI  - The Science and Art of Branding
U1  - 658.827 FRA  
PY  - 2009///
CY  - New Delhi
PB  - Segment Books [M E Sharpe;New York ]
N1  - Includes bibliographical references and index 
ER  -