TY  - BOOK
AU  - Reichheld, Fred
AU  - Markey, Rob Reichheld, Frederick F 
TI  - The ultimate question 2.0: how net promoter companies thrive in a customer-Driven world
U1  - 658.872 REI  
PY  - 2011///
CY  - Boston
PB  - Harvard Business Review Press
N1  - includes bibliographical references and index 
ER  -