TY  - BOOK
AU  - Dyer, Davis
AU  - Dalzell, Frederick Olegario, Rowena 
TI  - Rising tide: lessons from 165 years of brand building at Procter & Gamble
U1  - 338.767 DYE  
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
N1  - Includes index 
ER  -