Dyer, Davis <br/><br/>
Rising tide  lessons from 165 years of brand building at Procter & Gamble 
Davis Dyer, Frederick Dalzell, Rowena Olegario 
 - Boston  Harvard Business School Press  2004 
 - x, : 467p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>338.767 DYE