TY  - BOOK
AU  - Wilson, Richard M.S
AU  - Gilligan, Colin 
TI  - Strategic marketing management: planning, implementation and control
U1  - 658.802 WIL  
PY  - 2005///
CY  - New York
PB  - Routledge Taylor & Francis Group
N1  - Includes bibliographical references and index 
ER  -