TY  - BOOK
AU  - Fenn, Jackie
AU  - Raskino, Mark 
TI  - Mastering the hype cycle: how to choose the right innovation at the right time
U1  - 658.406 FEN  
PY  - 2008///
CY  - Boston
PB  - Harvard Business Press
N1  - Includes bibliographical references and index 
ER  -