Fenn, Jackie <br/><br/>
Mastering the hype cycle  how to choose the right innovation at the right time 
Jackie Fenn and Mark Raskino 
 - Boston  Harvard Business Press  2008 
 - xviii, : 237p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.406 FEN