Ryan, Christopher <br/><br/>
The master marketer  how to combine tried and tested technique with the latest ideas to achieve spectacular marketing success 

 - London  Kogan Page  1994 
 - xii, : 551p. : 24cm.  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.802 RYA