TY  - BOOK
AU  - Bacon, Terry R
AU  - Pugh, David G 
TI  - The behavioral advantage: what the smartest, most successful companies do differently to win in the B2B Arena
U1  - 658.0019 BAC  
PY  - 2012///
CY  - New Delhi
PB  - BPI India pvt ltd
N1  - Includes bibliographical references and index 
ER  -