TY  - BOOK
AU  - Wells, William
AU  - Burnett, John Moriarty, Sandra 
TI  - Advertising: principles & Practice
U1  - 659.1 WEL  
PY  - 1989///
CY  - New Jersey
PB  - A Simon & schuster company(prentics hall)
N1  - Includes bibliographical references & Index 
ER  -