Wells, William <br/><br/>
Advertising  principles & Practice 
William Wells, John Burnett & Sandra Moriarty 
 - New Jersey  A Simon & schuster company(prentics hall)  1989 
 - xxv,614  
<br/><br/> Includes bibliographical references & Index  
<br/><br/><label>Dewey Class. No.: </label>659.1 WEL