TY  - BOOK
AU  - Indira Gandhi National University
TI  - Consumer Behaviour
PY  - 1997///
CY  - New Delhi
PB  - IGNOU
N1  - Contents:v.1 Consumer Behaviour Issues and Concepts; v.2 Individual Influences on Buying Behaviour; v.3 Group Influences on Consumer Behaviour; v.4 The Buying Process; v.5 Mobelling Buyer Behaviour 
ER  -