Indira Gandhi National University <br/><br/>
Consumer Behaviour 

 - New Delhi  IGNOU  1997 
 - 5v. : [47,64,48,51,30]  
<br/><br/> Contents:v.1 Consumer Behaviour Issues and Concepts; v.2 Individual Influences on Buying Behaviour; v.3 Group Influences on Consumer Behaviour; v.4 The Buying Process; v.5 Mobelling Buyer Behaviour