TY  - BOOK
AU  - Lehmann, Donald R.
AU  - Winer, Russell S. 
TI  - Product Management
U1  - 658.56 LEH  
PY  - 2005///
CY  - New Delhi
PB  - Tata Macgraw Hill
N1  - Includes Bibliographical refernce and Indexes 
ER  -