Lehmann, Donald R. <br/><br/>
Product Management 
Donald R. Lehmann and Russell S. Winer 
 - 4th ed.   
 - New Delhi  Tata Macgraw Hill  2005 
 - xvi,494p.  
<br/><br/> Includes Bibliographical refernce and Indexes  
<br/><br/><label>Dewey Class. No.: </label>658.56 LEH