Rix, Peter <br/><br/>
Marketing  a practical approach 

 - 6th ed.   
 - New Delhi  Tata Mcgraw Hill education pvt ltd  2007 
 - xxvii, : 587p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.8 RIX