Kurtz, David L <br/><br/>
Principles of marketing 
David L. Kurtz, Louis E. Boone 
 - 12th Indian edition ed.   
 - New Delhi  Thomson learning  2006 
 - lii,656p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.8 KUR