TY  - BOOK
AU  - SPJIMR marketing faculty Sharma, Ashita Aggarwal 
TI  - Case studies in marketing effectiveness: selected entries from SPJIMR Marketing impact awards 2011
U1  - 658.8 CAS 
PY  - 2011///
CY  - Mumbai
PB  - Strategic Academic Unit (SAU)-Marketing SPJIMR
N1  - Includes bibliographical references 
ER  -