TY  - BOOK
AU  - Gupta, Vipin
AU  - Gollakota, Kamala Srinivasan, R 
TI  - Business policy and strategic management: concepts and application
U1  - 658.401 GUP  
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall of India
N1  - Includes index 
ER  -