TY  - BOOK
AU  - Makkar, Urvashi
AU  - Makkar, Harindar Kumar 
TI  - Customer relationship management
SN  - 9780071333313 
U1  - 658.812 MAK  
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw Hill
N1  - Includes index 
ER  -