Keller, Kevin Lane <br/><br/>
Strategic brand management 
Kevin Lane Keller, M. G Parameswaran, Isaac Jacob 
 - 3rd ed.   
 - Delhi  Pearson  2011 
 - xxiii, : 695p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL