TY  - BOOK
AU  - Crawford, Merle
AU  - Di Benedetto, Anthony 
TI  - New Products management Merle Crawford, Anthony Di Benedetto
U1  - 658.575 CRA  
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill education pvt ltd
N1  - Includes bibliographical references and index 
ER  -