Crawford, Merle <br/><br/>
New Products management Merle Crawford, Anthony Di Benedetto 
Merle Crawford, Anthony Di Benedetto 
 - 9th ed.   
 - New Delhi  Tata McGraw Hill education pvt ltd  2011 
 - xviii,558p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.575 CRA