Batra, Rajeev <br/><br/>
Advertising management 
Rajeev Batra, John G. Myer, David A. Aaker 
 - 5th ed.   
 - New Delhi  Dorling Kindersley (India) pvt ltd  2006 
 - 768p  
<br/><br/><label>Dewey Class. No.: </label>659.1 BAT