TY  - BOOK
AU  - Ind, Nicholas
AU  - Fuller, Clare Trevail, Charles 
TI  - Brand together: how co-creation generates innovation and re-energizes brands
U1  - 658.827 IND  
PY  - 2012///
CY  - New Delhi
PB  - Kogan Page
N1  - Includes bibliographical references and index 
ER  -