Perreault, William D <br/><br/>
Basic marketing  a global-Managerial approach approach 
William D. Perreault, E. Jerome McCarthy 
 - 15th ed.   
 - New Delhi  Tata McGraw-Hill Publishing Company Ltd  2005 
 - xli, : 793p  
<br/><br/><label>Dewey Class. No.: </label>658.8 PER