Kotler, Philip <br/><br/>
Principles of marketing 
Philip Kotler, Gary Armstrong 
 - 9th ed.   
 - New Delhi  Prentice-Hall of India pvt ltd  2001 
 - xv,785p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT