Perreault, William D <br/><br/>
Essentials of marketing  a global management approach 
William D. Perreault, E. Jerome McCarthy 
 - 8th ed.   
 - New Delhi  McGraw Hill/Irwin/ Mcgraw-Hill  2000 
 - xxvii,592p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.8 PER