Raju, M.S <br/><br/>
Consumer behavior  concepts, applications and cases 
M S Raju, Dominique Xardel 
 - New Delhi  Vikas Publishing House pvt ltd  2004 
 - xvi,351p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.8342 RAJ