TY  - BOOK
AU  - Watson, Tom
AU  - Noble, Paul CIPR 
TI  - Evaluating public relations: a best practice guide to public relations planning, research and evaluation
U1  - 659.2 BEA  
PY  - 2008///
CY  - New Delhi
PB  - Kogan page India pvt ltd
N1  - Includes bibliographical references and index 
ER  -