TY  - BOOK
AU  - keller, kevin Lane
TI  - Strategic brand management: building, measuring and managing brand equity
SN  - 9788131719770 
U1  - 658.827 KEL  
PY  - 2008///
CY  - New Delhi
PB  - Dorling Kindersley (India) pvt ltd
N1  - Includes bibliographical references and index 
ER  -