keller, kevin Lane <br/><br/>
Strategic brand management  building, measuring and managing brand equity 

 - 3rd ed.   
 - New Delhi  Dorling Kindersley (India) pvt ltd  2008 
 - 714p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>ISBN: </label>9788131719770  
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL