TY  - BOOK
AU  - Venugopal, Pingali
TI  - Marketing management: a decision-Making approach
SN  - 9788132104711 
U1  - 658.8 VEN  
PY  - 2010///
CY  - New Delhi
PB  - Response Books (SAGE)
N1  - Includes bibliographical references and index 
ER  -