TY  - BOOK
AU  - Hawkins, Del I
AU  - Mothersbaugh, David L Mookerjee, Amit 
TI  - Consumer behavior: building marketing strategy
SN  - 9780070682160 
U1  - 658.8342 HAW  
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill education pvt ltd
N1  - Includes bibliographical references and index Acc. No 17576 Replace with 12th Ed., 
ER  -