Hawkins, Del I <br/><br/>
Consumer behavior  building marketing strategy 
Del I. Hawkins, David L. Mothersbaugh, Amit, Mookerjee 
 - 11th ed. � 
 - New Delhi  Tata McGraw Hill education pvt ltd  2010 
 - xxix,866 p.� 
<br/><br/> Includes bibliographical references and index Acc. No 17576 Replace with 12th Ed.,� 
<br/><br/><label>ISBN: </label>9780070682160� 
<br/><br/><label>Dewey Class. No.: </label>658.8342 HAW�