Mullin, Roddy <br/><br/>
Sales promotion  how to create, implement & integrate campaigns that really work 

 - 5th ed.   
 - New Delhi  Kogan Page  2010 
 - xviii,262p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.82 MUL