TY  - BOOK
AU  - Donaldson, Bill
AU  - O'Toole, Tom 
TI  - Strategic market relationships: from strategy to implementation
U1  - 658.812 DON  
PY  - 2002///
CY  - New York
PB  - John Wiley & Sons Inc
N1  - Includes bibliographical references and index 
ER  -