Buskirk, Bruce <br/><br/>
Entrepreneurial marketing  real stories and survival strategies 
Bruce Buskirk, Molly Lavik 
 - Ohio  South-Western a division of Thomson learning  2004 
 - xlii,245p  
<br/><br/> Includes index  
<br/><br/><label>Dewey Class. No.: </label>658.8 BUS