Gibbs, Richard <br/><br/>
Strategic alliances and marketing partnerships  gaining competitive advantage through collaboration and partnering 
by Richard Gibbs & Andrew Humphries 
 - New Delhi  Kogan page India  2009 
 - xii,235p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.042 GIB