TY  - BOOK
AU  - Ennew, Christine T
AU  - Waite, Nigel 
TI  - Financial services marketing: an international guide to principles and practice
U1  - 332.1 ENN  
PY  - 2007///
CY  - New Delhi
PB  - Elsevier( a division of Reed Elsever India pvt ltd)
N1  - Includes bibliographical references and index 
ER  -