Witzel, Morgen <br/><br/>
Tata  the evolution of corporate brand 
Morgen Witzel forword by Ram Charan 
 - New Delhi  Portfolio (Penguin group)  2010 
 - xvii,222p  
<br/><br/> Includes bibliographical reference and index  
<br/><br/><label>Dewey Class. No.: </label>338.76 WIT