saxena, Rajan <br/><br/>
Marketing management 

 - 4th ed.   
 - New Delhi  Tata Mcgraw-Hill education pvt ltd  2009 
 - xxix,883p  
<br/><br/> Includes bibliographical references and index  
<br/><br/><label>Dewey Class. No.: </label>658.802 SAX