TY  - BOOK
AU  - Cravens, David W
AU  - Piercy, Nigel F 
TI  - Strategic marketing
SN  - 9780070682603 
U1  - 658.802 CRA  
PY  - 2009///
CY  - New Delhi
PB  - Tata Mcgraw-Hill education pvt ltd
N1  - Includes index 
ER  -