Cravens, David W <br/><br/>
Strategic marketing 
David W. Cravens, Nigel F. Piercy 
 - 8th ed  
 - New Delhi  Tata Mcgraw-Hill education pvt ltd  2009 
 - xvii, 726 p.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9780070682603  
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA